Description

Revenue model selection is one of the most consequential decisions in a game’s commercial lifecycle and one of the most frequently made by instinct or convention rather than deliberate analysis. The model that works for a live-service multiplayer title is structurally wrong for a narrative single-player game, and both differ from what makes sense for a mobile casual product. Understanding those structural differences — and the player expectation and trust implications of each approach — is what this module is built around.

You’ll work with:

• Revenue model comparison: premium, free-to-play, hybrid, subscription, and DLC structures — the commercial mechanics, player relationship implications, and product type fit of each
• Monetization design within a chosen model: how to build monetization into a product in a way that generates revenue without creating the friction or resentment that drives player departure
• Price point and value perception: how players assess value in digital goods contexts and how to position pricing in a way that feels fair while supporting commercial sustainability

Timeline: +/- 7-8 hours

Outcome: A monetization strategy built on deliberate model selection and player value alignment — producing revenue approaches that are commercially sound and sustainable rather than short-term extractive.